"How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing" by Stu Heinecke, Christopher Lane, et al

10 lessons from “How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing” by Stu Heinecke, Christopher Lane, et al.:

1. You can get meetings with anyone if you have a creative and personalized approach. Don't just send out generic emails or make cold calls. Instead, take the time to learn about your target and develop a personalized message that will get their attention.

 

2. Use different channels to reach your target. Don't just rely on one channel, such as email or phone calls. Use a variety of channels, such as social media, snail mail, and even personalized cartoons, to reach your target.

 

3. Be persistent. It may take multiple attempts to get a meeting with your target. Don't give up after the first try.

 

4. Be willing to put in the work. Contact marketing takes time and effort. But if you're willing to put in the work, you'll be rewarded with more meetings and more sales.

 

5. Don't be afraid to think outside the box. There are no rules when it comes to contact marketing. So be creative and come up with unique and personalized ways to reach your target.

 

6. Use technology to your advantage. There are a number of tools and resources available to help you with contact marketing. Use these tools to make your efforts more efficient and effective.

 

7. Track your results. Keep track of your results so you can see what's working and what's not. This will help you improve your contact marketing efforts over time.

 

8. Never give up. Contact marketing is a marathon, not a sprint. It takes time and effort to build relationships and get meetings. But if you're persistent and you never give up, you'll eventually achieve your goals.

 

9. Build relationships. Contact marketing is all about building relationships. So take the time to connect with your target on a personal level.

 

10. Be yourself. Don't try to be someone you're not. People can spot a fake a mile away. So be yourself and let your personality shine through.

 

By following these tips, you can develop the skills and strategies you need to get meetings with anyone you want and achieve your sales goals.