Phillips Consulting is currently recruiting interested and qualified applicants for the position of Senior Business Development & Marketing Officer in Nigeria. Learn about the job responsibilities, qualifications/eligibility and how to apply.
Job
Description
Our client in the Legal Industry is looking to
recruit a Senior Business Development & Marketing Officer who will be
responsible for contributing to a broad range of practice-specific business
development and marketing channels including market research, competitive
analysis, identifying potential clients, and creating marketing campaigns.
The Job holder will work closely with the Chief
Innovation Officer and Partners in charge of Business Development and will be
responsible for the implementation of the Business Development strategy while
identifying new clients, developing relationships with existing clients, and
creating marketing strategies to increase revenue and profitability for the
Firm.
Main
Duties and Responsibilities
Business Development
• Develops and manages the annual business
development/marketing plan consistent with the Firm’s strategic objectives for
the year for both practice groups and lawyers.
• Manages the entire marketing plan cycle from
strategic planning to execution and deliver on all business development and
marketing activities within the agreed budget.
• Evaluates the commercial viability of bid
opportunities and propose justified recommendations to management.
• Conducts research, monitoring and analyzing market
insights and trends within the Nigerian and International legal sector and
other industry sectors in which the Firm’s current and prospective clients
operate, in order to design and implement strategies aimed at the retention of
clients, acquisition of new business opportunities and building of new
corporate relationships.
• Champions the strategic planning activities with
respect to evaluation and improvement of present client relations and services
and future business development opportunities and activities.
• Ensures all major sector pitches are effectively
handled, providing support to partners and lawyers involved in major business
development activity.
• Develops a pipeline management process to support
conversion of opportunities from campaigns and marketing activity to clients.
• Serves as the main point of contact for pitches
and bids advising partners on the strategy for responding to formal and
informal opportunities and managing the process from start to execution.
• Identifies and assesses targeted opportunities for
the firm, practice groups, and individual lawyers to become involved
with/leverage relationships with community organizations.
• Manages business development/client services
functions, events, and opportunities for the firm, including providing support
for firm receptions, conferences, seminars, and other Firm-sponsored events.
• Coordinates training in business development and
client services for Lawyers and Partners of the firm.
• Builds regional go-to-market plans in conjunction
with management to maximize adoption and penetration of the new markets.
• Supports fee earners to develop lead generation
activity and identify, targeting, and prioritize prospects.
• Provides periodic reporting to Management on key
performance indicators such as activity across pitching, conversion ratios,
client feedback, cross-selling, client growth, etc.
Marketing
• Compiles information and draft submissions for
directory and ranking authorities such as Chambers Global, Legal 500, IFLR,
etc., and determine which directories should be launched and maintained.
• Supervises and coordinates the firm’s RFP protocol
process, including soliciting RFPs from prospective clients, and drafting and
submitting proposals for new business as needed.
• Identifies, evaluates, and makes recommendations
for firm/lawyer participation in sponsorships, conferences, speaking engagements,
and other relevant events.
• Work closely with Partners in supporting the
delivery of bids, proposals, and client presentations as well as take the lead
on the management and drafting of any ad hoc opportunities.
• Organizes, and provides support for internally
organized or sponsored conferences, roadshows, seminars, and other
firm-sponsored events.
• Works collaboratively with the Branding &
Communications team in planning and presentation efforts as appropriate
including presentation packets, proposals, slides, and any other marketing
collaterals. Ensuring the articulation of the value propositions is
communicated across all channels.
• Evaluates and manages all firm memberships and
works to take advantage of membership opportunities to enhance the firm’s
profile.
• Work closely with the Branding &
Communications team in ensuring all marketing collaterals complies with brand
identity guidelines.
• Collaborate with respective business units to plan
and implement high-impact client events.
Client Retention and Relationship Management
• Collaborate with Team Leads and Partners to
develop strategic initiatives and campaigns geared toward clients’ growth and
retention.
• Leverage data and insights and prepare monthly
client attraction and retention reports on key performance metrics such as new
client acquisition rate, churn rate etc. with actionable recommendations.
• Develop and build sector-specific key client and
industry relationships, participating in client reviews when necessary.
• Designs and conducts the design and implementation
of client satisfaction surveys.
• Responsible for managing the firm’s client
management system and updating as when due.
• Optimise client lifetime value by driving programs
and initiatives to improve engagement approaches based on client segmentation.
• Manage the client loyalty program - acquiring new
members and driving engagement, retention, and lifetime value.
• Responsible for clients’ gifting - holiday cards,
birthday cards, Christmas gifts, and thank-you gifts for clients or referral
sources.
Requirements
Education,
Qualifications & Experience
Education
• Minimum of a B.Sc. or HND in Marketing or any
other relevant field
Post Graduate Studies • N/A
Previous
Experience
• 6 years’ marketing/business development
experience, experience in a professional services environment is preferred.
• Ability to build strong partnerships and
relationships.
• Proven record of strong leadership, negotiation
and consensus-building skills.
• Excellent communication and presentation skills.
• Proficient in using productivity and reporting
tools such as CRM systems
Method of Application
Interested
and qualified applicants should follow the link below to submit CV and
application letter.
Location: Lagos | Permanent, Nigeria
Application Deadline: Not Specified
>> CLICK HERE TO APPLY ONLINE
