Apply for the position
of a Frontline Marketing Manager at Coca-Cola Company – Nigeria.
The Coca-Cola Company
application process is designed for you to showcase your experience and skills.
You must apply online to be considered for a position, and you can use your
LinkedIn profile or resume/CV to preload your online application. We recommend
that you tailor your experiences and skills to the job description to ensure
you stand out.
Once selected, you’ll
get a call from our recruiter, and we’ll send you an official offer letter. The
timing of the offer can be dependent on team needs, location and the specific
job. After accepting your offer, a background check and drug screening may also
be required depending on your country. Once these have cleared, you’ll receive
a start date, and we’ll welcome you in person to The Coca-Cola Company on your
first day.
Position Overview:
- Provide nuanced country/regional
level input on marketing strategy and plans (e.g. consumer / shopper
insights).
- Develop relationships with key
bottlers and ensure alignment and buy-in on market agenda.
- Coordinate full details (calendars,
resources, metrics) of local activation with Bottlers.
- Identify needs for campaign
localization or customization as necessary.
- Provide input on media buying (in
partnership with Market procurement).
Responsibilities
- Manage the marketing plans and
integration of plans in country/region with the relevant bottler. Also
integrate plans with local commercial strategies together with Franchise
team and bottler (objectives, Direct Marketing Expenses (DME) investments,
tracking execution and success metrics, activity calendars, including
Innovation projects and Integrated Marketing Experience (IMX) Campaigns).
- Provide input on regional brand
plans (activities, calendars, execution of allocated Direct Marketing
Expenses (DME)) and local innovation opportunities.
- Co-create on development of
market-level innovation projects and provide market input for Africa
Operating Unit led Integrated Marketing Experiences (IMX) campaigns
(as applicable).
- Oversee localization and real-time
amplification of Integrated Marketing Experiences (IMX) campaigns within
the country/region, providing input to relevant Africa Operating Unit (OU)
Integrated Marketing Experiences (IMX) team.
- Manage brand activation at the
local level, including POSM activations, consumer promotions, experiential
marketing, and events (leveraging mkt assets), in coordination with
bottlers.
- Lead country/region marketing
preparation and participation in key business System Review meetings.
Support coordination of Franchise routines together with Franchise
Managers/Directors & Channel Managers.
- Work closely with Platform services
to ensure timely procurement process management and compliance related to
brand activations.
- Key Marketing representative of
respective country/region with the overall responsibility for the local
relevance, alignment, and implementation of marketing plans. Work closely
with Franchise team, Bottlers and collaborate across all functions to
deliver the plan as measured by volume, share and profit.
Education Requirements:
Bachelor's Degree in Marketing or related fields
Related Work
Experience:
- 6+ years Significant market and
leadership experience.
- Direct experience with marketing
activation.
- Business and commercial acumen.
- Experience working in cross-functional
and cross-geographical teams is preferred.
- Ideally experience working with The
Coca-Cola Company external partners (bottlers and customers)
Functional Skills:
- Marketing activation
/ execution
- Experiential marketing
- Business /
Commercial Acumen
- Relationship management (with
INTERNAL &
external stakeholders)
Benefits
- Iconic Brand: Work on the most
recognized brand in the world and be part of developing the brands next
chapter.
- Exposure to World Class Leaders:
Availability to global marketing leaders that will expand your network and
exposure you to emerging digital platforms and marketing insights.
- Creative Team Culture: Be inspired
by the best brand leaders and agencies in the world, which creates a
creative culture that supports taking risks and innovation.
Method of Application
Interested and
qualified applicants should follow the link below to submit CV and application
letter.
Location:
Lagos, Nigeria
Application
Deadline: Not Specified
>> CLICK HERE TO
APPLY ONLINE
