OneHealth is a
Mobile-First Pharmacy & Healthcare platform that
is providing access to medicines and healthcare solutions accessible all
Nigerians.
Using properly curated and analyzed data, we are able to follow our
patient's journey, end-to-end, in ensuring long term survival.
Growth Product Manager Onehealthng
About the job
OneHealth is an online Pharmacy and healthcare Platform providing access
to medicines and healthcare solutions.
Job Responsibilities
- Taking
brand ownership and devising the brand strategy, including the setting of
style guides, brand guidelines, brand vision and value proposition for the
short as well as the long term.
- Translating
brand strategy into brand plan and go-to-market strategy.
- Planning
and execution of communications and media actions across offline, online
and social media.
- Participating
in product development, pricing and supporting new product launches.
- Guiding
the Advertising & Promotion budget.
- Devising
actionable strategies from customer insights.
- Bringing
the consumer perspective to marketing decision making by executing market
analysis and research activities and providing insights and
recommendations.
- Managing
external agencies for the execution of research projects.
- Identifying
ideal methodology and providing oversight on the data collection process
and analytic work plan to ensure all available information is generated to
support business needs.
- Leveraging
research data and information to proactively identify business
opportunities and gaining internal support to act upon these
opportunities.
- Conveying
analysis and recommendations via presentations and written reports.
- Developing
and implementing comprehensive digital marketing programs in line with
brand plans and business priorities.
- Working
with content marketing and design teams to create suitable content for
each stage of a customer’s digital journey.
- Reviewing
and optimising the design and content of all online assets including the
company website and social media pages.
- Planning
and control of the digital marketing budget and spend by allocating
budgets to different channels.
- Using A/B
testing to optimise digital marketing performance.
- Analysing
the results and effectiveness of campaigns to deliver actionable insights
and recommendations and generating monthly reports on the digital
marketing portfolio.
- Driving
performance marketing via Demand Generation / Customer Acquisition Funnel,
Facebook Ads and SEO / SEM.
- Working
with other stakeholders to optimise the conversion funnel for specific
traffic sources, campaigns, user segments etc.
- Driving
business growth by developing innovative ideas and campaigns.
- Testing
and optimising marketing tactics that boost conversion rates and
accelerate customer acquisition.
Skills Required
- You have
at least 2 years of experience, ideally within a Digital Marketing,
Consumer Insights / Market Research, or Brand / Product Management role.
- You are
experienced in managing a wide range of qualitative and quantitative
research.
- You have
an Experience in Growth Hacking, Demand Generation / Customer Acquisition
Funnel and Performance marketing would be a strong advantage.
- You are
highly goal driven and work well in fast-paced environments
- You
possess strong analytical skills and are comfortable dealing with
numerical data
- You enjoy
finding creative solutions to problems
What's on Offer?
- Opportunity
to make a positive impact
- Strong
opportunities to progress your career
- Fantastic
work culture
Method of Application
Interested and qualified applicants should follow the link below to
submit CV and application letter.
Locations: Nigeria (Remote)
0 Comments